The Vision: The vision of the Vici Real Estate project was to produce a commercial video that would drive traffic to Vici Real Estate website, www.vicirealestate.com. This would be accomplished by creating a new commercial video that showcased the Vici Real Estate brand.

The Challenge: One of the challenges was producing a commercial video that was able to balance the extraordinary amount of information with the necessary creative elements. As well, it was important to have a commercial video that was effective, organized and the where the viewer could easily relate to Vici Real Estate.

The Execution: The first task was to determine the relevancy of the extraordinary amount of information and how to best showcase the message. The perspective was a combination of meeting the client’s needs and anticipating the demand of the audience. The commercial video was fully produced by the in-house production team. The Results: The commercial aired on Comcast and WSB-TV provided positive feedback. There was a noticeable increase in traffic.