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Marketing Charts: Email Increases Likelihood to Buy by 50% |
More than half (57%) of American consumers have more positive opinions about companies that send them emails, and 50% say getting email increases the likelihood they will purchase - either online or offline - from these companies, according to a survey from Epsilon and conducted by ROI research.
The recent email branding survey, which builds on a similar 2005 Epsilon study, explores the general impact of permission-based email marketing as well as specific vertical product categories, including financial services, retail, CPG, and pharmaceuticals/healthcare. Epsilon found that permission-based email marketing campaigns extend far beyond e-commerce transactions and also have a significant impact on purchasing behavior and consumer loyalty in the brick- and-mortar world.
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