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Out of the Box Thinking: Who is gonna pay? |
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I was read this this blog entry by a talented friend, Luke Mullins. It read...
“Man What Happened?
Meet a great client, get em stoked, and then hopefully they will allow you to be, "no doubt a great asset" to his project.
Now here is where the work comes in.
I would like to open up a conversation about how we(sales and marketing professionals) can not only meets the client’s needs but how to "be Creative" and work on a beer budget..... “
Who is going to pay? That is the question you must ask yourself when dealing with projects. Any marketing director with a large budget can accomplish some success, but it takes a true expert to be able to accomplish more success with no money.
I met with a friend from Toyota. He said he was put into a position and told what the goal was and nothing more. No backing. No support. No guidance. Left to figure it out himself.
My friend starting thinking outside the box but was running into the problem of no budget, support or resources on how to tie it all together and make it work.
I told him you have a brand, TOYOTA. Use it. Leverage that brand to get other companies to do stuff for you. Get them to pay for it.
I said, let me paint you a picture on how to make this work to not only
achieve your goals but to exceed them. By the way it won't cost you
anything and also, when it works, Toyota will probably do whatever you
tell them afterwards.
Here is the plan.
You go to a Chic-Fil-A, you tell them you will bring all our test
drives through their drive through and buy them lunch. Chic-Fil-A pays
for the lunch.
Second you contact a fleet oil change company. These companies go to
corporate locations and do bulk oil changes for employees for their
convenience while they work. You tell them you will sell them a new
client. By the way we need you to do the first oil changes for free.
Now you go to corporations and tell them, we want to buy all your
employees lunch and give them a free oil change. By the way they get to
ride in a Toyota vehicle of their choosing on top of that.
Who is gonna pay? You just created a win/win scenario any corporation
will accept and you don't have to lay a dime down to do it. You open doors, you
generate leads and you increase sales for Toyota. By the way, you got another company to pay
your way.
Its unprecedented, unheard of and out of the box. But out of the box is
what is going to get you above the rest and to the next level.
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