Atlanta Graphic Design Case Studies

The Execution: The execution of the My Fitness Solution Logo Design involved the creativity and innovation of the Noodlehead Studios team to develop a design and coloration that would be a spin off from the usual blue color schemes seen in the fitness arena.

The Results: The results of the My Fitness Solution Logo Design was a design where the red evoked passion and grabbed attention, getting people to take action. Tied in with the blue on the marketing collateral and website, which promotes health and healing, the logo is calling people to use My Fitness Solution to become healthy.

Noodlehead Studios is an award-winning full service-marketing agency. We specialize in web and graphic design, video production and new media marketing.

The Vision: To create a warm and friendly cartoon character that would engage the Climatized Self Storage consumer market. The character needed personality and needed to effectively interact with one of the Climatized Self Storage buildings. There was also an added push: this lovable cartoon character had to be visible and memorable on a billboard.

The Execution: The first challenge was to create a cartoon character that could be visible. It had to be large enough so that when drivers pass by the sign, they would instantly see the cute bear. The logo also had to be prominently placed for the same reason.

 The second challange was to create a memorable cartoon. The idea of a polar bear came quickly. His name, appropriately enough,is Mr. Storage Bear as it closely reflected the name of the company, Climatized Self Storage. Mr. Storage Bear is a rather large playful, white polar bear whose paws gently hold a Climatized Self Storage building. The cartoon was conceived and executed in-house by Eric Petersen.

The Results: Climatized Self Storage wanted a bear that was warm, friendly and inviting and Mr. Storage Bear fits the bill. The Mr. Storage Bear billboard is located off Interstate 85 next to the popular REI Store in Atlanta. This is a heavily trafficked location in Atlanta, Georgia and Climatized Self Storage has enjoyed the benefits of having a logo that is distinctly its own. Interest in the company has increased as well.

About Climatized Self Storage: Climatized Self Storage offers humidity and temperature controlled storage for both commercial and individual interests. Climatized Self Storage has locations throughout Florida and Georgia. Cities in Florida include Oragne Park, Middleburg and St. Augustine. Cities in Georgia include Atlanta, Kennesaw, Lawrenceville and Woodstock. The Atlanta store is set to open soon. To learn more about Climatized Self Storage, visit www.climatizedselfstorage.com.

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 Noodlehead Studios is an award-winning studio based in Atlanta, Georgia and is a full-service marketing agency. If you would like more information please contact Noodlehead Studios at 678.620.2279 or email, info@noodleheadstudios.com. Graphic Design. Web Design. Video Production. New Media Marketing.

The Vision: Girls’ Night Out needed to draw attention to an upcoming event and they needed an email template they could send out to their members. The email template needed to be accessible across multiple email platforms and it had to excite women.

The Challenge: There were several questions that had to be addressed in the production of the email template. The email template needed to have the emotional appeal as well as a call to action. Some of the questions that came up include, what was the best way to present the list of sponsors? How did Noodlehead Studios ensure that the impact would be immediate?

The Execution: Understanding the event’s purpose was paramount. The team of graphic artists used the colors that were established by the Girls’ Night Out team. Shades of violet and pink were used and pink was used to accent the overall work. Pink was used because of the soft and gentle connection it has with women. The drawing of a chic woman on the go established the connection between being chic and being healthy.

Sponsors were shown underneath the first two-thirds. This reinforced the idea of support as the sponsors provided support both in terms of financial and in a literal sense. It was important to provide a list of services that would be available to the women. This was done to encourage the women to register.

The template was tested to ensure that it would reach the varying email accounts.

The Results: The results include the completion of the email template, an increase in client registration and guests were able to learn more of the Girls’ Night Out. The email template was successful as it met the needs of the client. The website is located at www.spiritofwomen.com/spiritgirlsnightout/index.html.

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Noodlehead Studios is an award-winning studio based in Atlanta, Georgia. If you would like more information please contact Noodlehead Studios at 678.620.2279 or send an email to info@noodleheadstudios.com.